Sue: The Best Magic Kingdom Magic

I’ve spent many an article here chronicling examples of great customer service at Disney. I’ve discussed transactions versus interactions, and how the latter is what creates the magic. Included has been the idea of creating Magical Moments and Take 5’s. These are planned and improvisational activities for making the guest experience memorable. I’ve shared some … Read moreSue: The Best Magic Kingdom Magic

Creating Magic For Your Customers

One of the things that makes Disney special is that they create magic in the form of Magical Moments and Take 5’s for their Guests. Let me share an example of what that looks like. Our son struggles with autism, but that doesn’t stop him from loving Bailey from Finding Dory. When we are over at … Read moreCreating Magic For Your Customers

Making Magic To The Very End–Part I

On our very first trip to Walt Disney World over Thanksgiving of 1988, we spent five days exploring every crook and nanny of what then was only the Magic Kingdom and Epcot. By the last night, we were exhausted. We had walked all day. While we budgeted carefully for this trip, we splurged on a … Read moreMaking Magic To The Very End–Part I

Boston Marathon, Sandy Hook, and Disney’s 3:00 Parade

by J. Jeff Kober Events yesterday at the Boston Marathon, along with events only a few months ago in Newtown, Connecticut, have caused all of us to stop and consider the good and bad of the world we live in. There has been much comment and even debate in the social media networks. But sometimes, … Read moreBoston Marathon, Sandy Hook, and Disney’s 3:00 Parade

Magic That’s Going to the Dogs

A few years ago when you checked your favorite pet into one of the the Kennel Clubs at Walt Disney World, they would sometimes provide a particular guest with a certificate that read: Walt Disney World Resort Kennel Club Hosted by Friskies It is with the greatest pleasure that we proclaim _____________________ has been an … Read moreMagic That’s Going to the Dogs