Sue: The Best Magic Kingdom Magic

I’ve spent many an article here chronicling examples of great customer service at Disney. I’ve discussed transactions versus interactions, and how the latter is what creates the magic. Included has been the idea of creating Magical Moments and Take 5’s. These are planned and improvisational activities for making the guest experience memorable. I’ve shared some … Read more

Creating Magic For Your Customers

One of the things that makes Disney special is that they create magic in the form of Magical Moments and Take 5’s for their Guests. Let me share an example of what that looks like. Our son struggles with autism, but that doesn’t stop him from loving Bailey from Finding Dory. When we are over at … Read more

Boston Marathon, Sandy Hook, and Disney’s 3:00 Parade

by J. Jeff Kober Events yesterday at the Boston Marathon, along with events only a few months ago in Newtown, Connecticut, have caused all of us to stop and consider the good and bad of the world we live in. There has been much comment and even debate in the social media networks. But sometimes, … Read more