More MyMagic+ Coming

In the recent third quarter report for 2014, Bob Iger discussed MyMagic+, mentioning that “half of the guests now use Magic Bands, and 90% rate it as ‘excellent’ or ‘very good’.” First of all, I always tell my clients¬†that ‘very good’ means ‘very little’. The only data that is worthwhile is ‘excellent’. That’s because when … Read more

How Well is Disney MyMagic+ Doing?

The other day I asked the question, “How well is Disney doing?” Today I ask the question, “How well is Disney MyMagic+ doing?” From the conference call Bob Iger and Jay Rasulo hosted last week for the 1st quarter results, we have a very interesting response to that question. The question posed was: “Can you … Read more

Is MyMagic+ Bob Iger’s Folly at Disney?

All of the talk about MyMagic+ and Bob Iger’s efforts to re-invigorate the parks with new technology came to my mind the other day when I recently came across a June 30th, 1983 internal Disney news publication. It was for Cast Members and was entitled, “Experimenting with Computer Graphics.” It featured a photo of John … Read more

WestJet = MyMagic+ Plus A Year of a Million Dreams

If yothere’s a wonderful video on YouTube showcasing a very special Christmas surprise made possible by WestJet airlines. If you haven’t seen it yet, you simply must–but then come back and read further on! An Amazing Christmas Experience From West Jet As you can see this is a great example of what I refer to … Read more

Disney’s MyMagic+ Initiative: Where’s the Magic?

It’s been talked about–so what is Disney’s MyMagic+? A recent Walt Disney World Eyes & Ears described Disney’s MyMagic+ program by summing up ¬†by these main touch points: Set up My Disney Experience online and plan your vacation Receive customized MagicBands Make FastPass+ selections Receive the MagicBands Check in Online via My Disney Experience Breeze … Read more

What Walt Disney World Cast Members Are Being Told About MyMagic+

It can be a little overwhelming trying to sort out the MyMagic+ program and all that it implies. Moreover, what does it mean for the Guest experience? Walt Disney World Eyes & Ears–the newsletter for Cast Members–has been updating its employees on the progress of MyMagic+. Here are some quotes to give you further insight … Read more