Is MyMagic+ Bob Iger’s Folly at Disney?

All of the talk about MyMagic+ and Bob Iger’s efforts to re-invigorate the parks with new technology came to my mind the other day when I recently came across a June 30th, 1983 internal Disney news publication. It was for Cast Members and was entitled, “Experimenting with Computer Graphics.” It featured a photo of John … Read more

What Walt Disney World Cast Members Are Being Told About MyMagic+

It can be a little overwhelming trying to sort out the MyMagic+ program and all that it implies. Moreover, what does it mean for the Guest experience? Walt Disney World Eyes & Ears–the newsletter for Cast Members–has been updating its employees on the progress of MyMagic+. Here are some quotes to give you further insight … Read more

Boston Marathon, Sandy Hook, and Disney’s 3:00 Parade

by J. Jeff Kober Events yesterday at the Boston Marathon, along with events only a few months ago in Newtown, Connecticut, have caused all of us to stop and consider the good and bad of the world we live in. There has been much comment and even debate in the social media networks. But sometimes, … Read more

No Waiting at Disney with iWatch

By J. Jeff Kober What if a billion dollars fixed your customer’s biggest complaint? And it also made you money, reduced labor, and created greater guest satisfaction? Call it Next Gen, My Disney Experience, or MagicPlus. Disney’s been working on a high-tech project that’s about to be released in a major way over the weeks, … Read more

Big Thunder Mountain: “The Wildest Line in the Wilderness!”

There is no question that Big Thunder Mountain is one of the Magic Kingdom’s most popular attractions at Walt Disney World–if not the most popular. It represents so much of what Disney does well–a fun coaster attraction set in the theme of canyons found in southern Utah. It’s pure western charm and folklore and yet, … Read more

Disney’s NextGen Next Step: Story Maker Installation

There is a lot of buzz going around with respect to Disney NextGen, My Magic+, and other interactive elements that are going into the Disney Parks. Much of it has to do with the My Disney Experience website and mobile app, along with the wrist bands that, among other things, serve as a room key, … Read more

New! Lessons From Epcot: In Leadership, Business & Life

I’m very excited about my newest book, Lessons From Epcot: In Leadership, Business & Life. Available as an iBook, Walt Disney’s greatest vision, Epcot, comes alive with powerful best-in-business and best-in-life insights. Originally available as an app, it is dedicated more than ever to being a showcase for new ideas, filled with stories, examples, and … Read more